Monday, December 8, 2008
THE BURTON AMP JACKET
Burton Snowboards and Apple® today unveiled the limited-edition Burton Amp, the world’s first and only wearable electronic jacket with an integrated iPod™ . The Burton Amp is a durable waterproof snowboarding jacket made exclusively for use with iPod, Apple’s wildly popular portable digital music player. The Burton Amp and Apple’s iPod together make it effortless for snowboarders and others to control their music from right on the sleeve of their jacket without fumbling with zippers, gloves or pockets. Riders simply touch the control pad on the jacket sleeve to change songs or volume levels, while the iPod is held safely in the jacket’s chest pocket. What do you think about this new technology? What do you think they could do to imporve it, and would you buy this jacket ? Do you think it was a good idea for apple and burton to co-brand? 
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I think this technology could be very dangerous in the end because while listening to music, people become very distracted then they might not be thinking about what they're doing. It sounds like a good idea and I could see a lot of people that would buy this, including me. I think it was a really good idea for apple and burton to co-brand because it is two successful companies coming together.
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